Case Study

MomsRising and the Tampon Tax

MomsRising noticed an issue taking off: across Europe and Australia, flashy protests were flaring up about unfair taxes on women’s products. These products — like tampons — were considered “unessential” and therefore subject to taxes, while other health and medical products were tax exempt. These protests were getting a lot of attention on social media and spreading to other countries.

Image of tampons by Natracare on Unsplash

In the end, MomsRising collected over 10,000 signatures across 41 state petitions — giving activists a local angle on the issue and building a broad-based call for change.

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Allyse Heartwell
Deputy Digital Director,
350.org

ControlShift Labs’ distributed campaigning platform has been key to building the Fossil Free campaign advocating for divestment from fossil fuels. Our CSL instance let us equip activists with templates and a set of easy-to-use tools, allowing the campaign to become a real movement with life and direction of its own.”

Sam Mclean
National Director,
Getup! Australia

ControlShift isn’t just a service; it is driving a fundamental and important transformation in our movement by putting organising tools directly in the hands of our members... Scaling up ControlShift is a really smart investment; from Australia to Bangalore, where the idea was born, it’s a platform that is already tilting the balance of power to citizens.”

Caitlin Armstrong
Digital Communications Specialist,
Amnesty Canada

Our old system made it hard for members to participate. ControlShift made it easy.”